HAVEN
Haven is a decentralised cryptocurrency marketplace and private social media app. I worked as the lead creative designer on branding and marketing rollout.
I was responsible for
— Creating the brand & the guidelines
— Designing the website
— Developing creative marketing strategies
— All creative rollout
Appzaloot is a startup social media app that aims to connect users and their friends with places and events in the real world.
I worked as the lead designer for the project, starting from scratch with just a list of features and ideas the founders had.
The apps design is focused around the central top down home view of your immediate environment, with all feeds available with a simple thumb swipe.
Gamification
Exploring in-app reward systems for populating the app was an idea I implemented to quickly onboard new users, motivate interaction and make cryptocurrency more easily accessible to the average app user.
I wanted to have some data to work with, so I did short interviews with 15 people who tried to navigate the website, explore the schedule and pricing options and then purchase some yoga classes.
This was a small number of people to study but enough to get started on what was universally agreed to be their core issues with user experience and on the boarding process.
I designed a new site that conveys the core messages about the studio and guides the user with clear prompts to flow through the site with ease.
The main value the onboarding process needs to serve, is to set initial expectations of the yoga studio and get the minimum information needed to get the user started with a trial week.
Various landing pages were created for google and facebook ads with several a/b tests created for varying copy, imagery, calls to action and offers.
Yoga posed to be rather intimidating for some users and we found integrating an instant chat functionality to answer any questions the users had greatly improved the sign up rate.
Good Vibes opened a new studio this year. I worked with them to utilise all social platforms to spread the message and opening offers. From Instagram stories and facebook videos to printed collateral.
Examples of just some of the creative ads that were used for smaller digital campaigns for facebook and google ads.
Throughout the design process, I made sure to regularly get feedback from staff and the yoga students.
I made various versions of the site designs and asked people to do simple tasks, such as “start a week trial” or “check this week’s schedule”. If they found issues I did changes and simplified my design until I got to a result that optimised the process.
I believe this concept is a good place to start. It implements good UX practices as a solution to a common problem, using the technology we have today, and it can dramatically improve the user retention for this kind of business.
What I loved about this project is that with increasing user retention and new clients, i’m actually helping people live healthier lives, which is very rewarding.
— 250% increase in monthly revenue
— 300% increase in new people visiting the studio
— 200% increase in contract memberships
— 25% increase in client retention
Working on Rolld’s 2018 international advertising campaign.
My responsibilities included UI/UX design, app design, website design, digital illustration and video production.
App Development
The app uses in-app gamification to encourage users to explore the full vietnamese menu.
Digital menu stamps record the user’s journey rewarding them through redeemable points and accolades.
As part of the global campaign launch they needed a website overhaul. I designed the site to facilitate the new look and feel.
Part of the ‘Taste the Journey campaign integrated digital illustrations.
The aim was to visually present the burst of flavor and the story of the food’s origin.
This was one of many unique hand-painted illustrations I worked on for the rollout designs.
Branding and building a global platform for Cryptocurrency
I worked on the web design, app design, art direction and branding.
App design for the core cryptocurrency content feeds.
Website design and development.
The brief was to develop Mumford & Son’s Wilder Mind album artwork whilst working closely alongside the art directors at Studio Juice. They had various rough sketches and it was my job to bring it to life.
Part of the project was to compile a large digital collage of exclusive shots of the band for the vinyl and cd artworks.
Artwork shown below.
I was given hundreds of photographs of neon tubing that had been bent and arranged in different ways. In photoshop I manipulated these to build a custom type for ‘Wilder Mind’ that was used across the entire campaign.
The album debuted #1 in UK and the USA selling millions of copies around the world. It was incredible to see some of my design work used across the globe especially when you walk past the billboards in the centre of London city.
The brief was to build a UK based natural wholefoods store both online and offline from scratch. I created the brand identity, built the e-commerce store, created all graphic design material, photographed all the products and continue to work with Wholefood Earth across the board.
We then started work on the ecommerce store for Wholefood Earth working closely with the team to create a consistent branding style across all aspects of the platform.
Working closely with the Wholefood team we came into the store to design the product packaging and shoot the product photography for the branded items.
A thriving whole foods business that’s growing exponentially across the United Kingdom. We built a solid branding foundation that has allowed Wholefood Earth to retain a consistent and recognisable look and feel.
Collection from 2020
