Working on Rolld’s 2018 international advertising campaign.
My responsibilities included UI/UX design, app design, website design, digital illustration and video production.
The app uses in-app gamification to encourage users to explore the full vietnamese menu.
Digital menu stamps record the user’s journey rewarding them through redeemable points and accolades.
As part of the global campaign launch they needed a website overhaul. I designed the site to facilitate the new look and feel.
Part of the ‘Taste the Journey campaign integrated digital illustrations.
The aim was to visually present the burst of flavor and the story of the food’s origin.
This was one of many unique hand-painted illustrations I worked on for the rollout designs.